What Personal Data We Collect
Depending on the products and services you use, we collect different kinds of personal data from or about you.
Data you provide: We collect the personal data you provide when you use our products and services or otherwise interact with us, such as when you create an account, Contact Us, participate in an online survey, use our online help or online chat tool.
Data about payments: If you make a purchase, we collect personal data in connection with the purchase. This data includes your payment data, such as your credit or debit card number and other card information, and other account and authentication information, as well as billing, shipping, and contact details.
Data about use of our services and products: When you visit our websites, we may collect data about the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device’s approximate location to allow us to improve our products and services.
How We Use Your Personal Data
Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our customers.
Providing, improving, and developing our products and services: We use personal data to help us provide, improve, and develop our products, services, and advertising. This includes using personal data for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity. If you enter a contest, or other promotion, we may use the personal data you provide to administer those programs. Some of these activities have additional rules, which may contain further data about how we use personal data, so we encourage you to read those rules carefully before participating.
Communicating with you: Subject to your prior express consent, we may use personal data to send you marketing communications in relation to SHEIN own products and services, communicate with you about your account or transactions, and inform you about our policies and terms. If you no longer wish to receive email communications for marketing purposes, please Contact Us to opt-out. We also may use your data to process and respond to your requests when you contact us. Subject to your prior express consent, we may share your personal data with third party partners who may send you marketing communications in relation to their products and services.
Offering and measuring targeted advertisements and services: Subject to your prior express consent, we may use personal data to personalize your experience with our products and services and on third-party websites and applications and to determine the effectiveness of our promotional campaigns.
Promoting safety and security: We use personal data to help verify accounts and user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies. Such processing is based on our legitimate interest in helping ensure the safety of our products and services.
Cookies and Similar Technologies
We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. We use the latest in encryption technology, and all employees that we do hire have to sign a confidentiality agreement that forbids them from disclosing any information to which the employee has access, to other individuals or entities.